Celebrate Yourself
Design and UX for Celebrate Yourself campaign. The MeUndies Creative team designed a limited edition pair of undies to celebrate Pride 2017. To tell the story, we developed an empowering campaign that encourages people of all backgrounds to take pride in who they are and 'celebrate themselves', while partnering with The Los Angeles LGBT Center to make a tangible difference in the community. The campaign featured LGBTQ talent as well as staff from the Center telling their stories.
Made together with Andrew Teague, Tyler King, Eugene Seo, Oscar Zaldana, Kelly Reilly, Marie Nahon.
Photography by Andrew Yee.
Director: Iqbal Ahmed
