Upwork Rebrand
Our internal team partnered with agency Porto Rocha to develop, implement, and evolve Upwork's voice into a scalable solution that would touch every aspect of the brand including future campaigns. My role encompassed art direction and design feedback through the process as well as implementation and guidance of brand standards.
Made together with Patrick Holly, Rebecca Faulkner, Nicholas Scarlet, Stephanie Munoz, Akira Nakamura, Laura Welch, Jason Weiche.
Agency partner Porto Rocha.
